GIF or MP4 for a help article?

For a short loop in an article, keep the GIF if your publishing tool displays it well. Use GIF compression to check the output against the size limit for your help center or support desk. Preview small text before you use the smaller file.

For a longer walkthrough, convert your GIF to MP4 if your publishing tool accepts video. Viewers can pause at a step, and a player can offer more control than a repeating image.

When you have a whole set of demos, choose an output width and quality once in Batch Mode. Try two files with different content before applying those settings to the rest.